BuzzWagon.
Dorman's Creative Engine
About
We produce and oversee all creative work for Dorman. We’re the creative engine behind Dorman’s brand and products.
We are Dorman’s in-house creative agency. We function like an agency, embedded in a company, serving one client: Dorman.
We’re a mix of writers, designers, photographers, videographers, producers, editors, coders, developers, project managers and creative thinkers. If you can dream it, we can probably create it.
We produce and oversee all creative work for Dorman. Our single goal is to build Dorman's brand and create a great product experience.
View our complete guide to working with us by clicking the link below.
Mandate
Our mandate.
Our existing scope of work is managing the Dorman brand, product content for Dorman’s products, and managing the platforms where our assets live.
Brand
Build and strenthen Dorman's brand in the aftermarket.
Product Content
Create great experiences with Dorman's products.
Solutions
Deliver creative solutions to Dorman's Contributors.
Team
Our team.
Our single goal is to build Dorman's brand and create a great product experience. We’re the creative engine behind Dorman’s brand.
Blake Adam
Camera Operator
Christina Payne
Project Manager
Geoffrey Paracka
Video Editor
Jonathan Roth
Technical Writer & Designer
Josh Seasholtz
Creative Manager
Justin Mondschein
360 Photographer
Keith Kreisel
Senior Designer
Kyla Smith-Campbell
Designer
Lemmy
Content Manager
Mike Apice
Lead Photographer
Mike Principato
Lead Writer
Sage Perisse
Video Editor
Projects
To showcase Dorman's capabilities and bring this same experience to everyone, we created a dynamic, multi-media microsite called the Dorman Virtual Tour. It provides a compelling overview of Dorman’s pioneering history, creative methods for identifying repair needs, rigorous engineering and manufacturing standards, impressive scale as a market leader, and deep investment in technology.
Read the case study on the Association for National Advertisers website.
To help auto care shops learn about all of Dorman's OE FIX solutions, we produced the OE FIX Guide. This 24-page print publication showcases dozens of Dorman’s most innovative new products. The guide is already being distributed to tens of thousands of garages across North America and shops.
To help promote and launch the new Diesel Decoder™, a first-of-its-kind, smartphone-enabled device that delivers powerful heavy duty truck diagnostics for a fraction of the cost of other tools on the market today, we created this integrated marketing campaign. Assets included: website, videos, social & print advertisements, packaging and photography.
Requests
Make a request
Click on the area below to select the type of BuzzWagon request you need and be directed to the appropriate form.
Product Content
Need to create new content for a product, like marketing copy, instructions, video, graphics or sales materials?
Product Photography
Need photography of your product, whether standard, 360, lifestyle, or more?
General Marketing
Need support for marketing that isn't just content for a specific product or products?
Version or Updates
Need to just make a quick edit to an existing asset with a fast turnaround?
Statistics
We're always buzzing with activity.
8,000+
tasks in a single year.
3,000+
contributors supported.
300,000+
assets managed.